Have you ever considered creating a personality for your company? Giving it human characteristics that consumers and business customers can more easily and meaningfully relate to?Let’s boil this down to a simple consideration. If your company was a human being what type of personality would it possess?It’s all part of the anthropomorphic techniques being increasingly used in advertising campaigns.First a definition, since anyone can be excused for being unfamiliar with this obscure, rarely used term. To anthropomorphize is to “ascribe human form or attributes to (an animal, plant, material object, etc.).”To give your company a personality is to give it human qualities that consumers and business customers can more easily and meaningfully relate to.Let’s boil this down to a simple consideration. If your company was a human being what type of personality would it possess? What type of personality would you want it to possess?>> Would it be an introvert or an extrovert?>> Masculine or feminine?>> Artistic or athletic?>> Blunt or nuanced?>> Formal or casual?>> Cool or passionate?>> Sexual or ascetic?>> Ostentatious or understated?It wouldn’t be an outlandish idea to hire a good fiction writer to develop that personality, to give it dimension, to fully express it.Once you decide on a personality, how would your company manifest its personality?Think about the personality Nike created for itself with its enduring Just Do It motto – a no-excuses attitude that suggests commitment and athletic excellence. The point was hammered home through the use of super-athlete endorsers ranging from Tiger Woods and Michael Jordan to Mia Hamm and Steve Prefontaine in the company’s early days. But many of its ads also featured ordinary people working out to stay physically fit in Nike gear.Also consider Starbucks. Though Starbucks has fallen on leaner times these days it had an exceptional run of success by doing what many people might have thought impossible. It turned a cheap commodity, coffee, into a highly profitable designer beverage (which is very much what Nike did with athletic shoes).Howard Schulz and Starbucks achieved incredible success by creating comfortable and esthetically pleasing coffeehouse environments where people wanted to hang out. Starbucks’ stores became miniature community centers and meeting places. It also showed the world how coffee could be simultaneously customized and mass produced, two objectives that are typically mutually exclusive.The CEO is sometimes the embodiment of a company’s personality.Think about how closely tied Apple is to the personality of co-founder and CEO Steve Jobs. Ditto for George Zimmer, founder and CEO of Men’s Wearhouse. Another example is Herb Kelleher, the flamboyant bourbon-drinking founder and former CEO of Southwest Airlines.There is a danger that comes with the CEO being the company’s personality.Will Men’s Wearhouse still be the same company after George Zimmer cashes in his chips?Will Apple still be Apple after Steve Jobs enters immortality?Southwest Airlines seamlessly maintained its personality, cheap air jordan shoes free shipping culture and high-flying success after the retirement of the inimitable Herb Kelleher, who wasn’t an easy act to follow. Not an easy feat but Southwest somehow pulled it off.This can be accomplished when a personality is deeply ingrained into all facets of a company’s operation. Then it’s capable of surviving changes in leadership.As has been demonstrated by the many human beings we know, personalities are not easily changed.And corporate personalities are not easily created and propagated. But the upside to all this effort is very big.
Amongst all the games, soccer is considered to be the favorite of most of the athletes. If you are one of the aspirants who want to play this sport, then you must refer to this article to check out the requisites for the game of soccer. Soccer is a game all about passes and goals which means the feet need to be given the right care. Nike soccer shoes are the important elements that are necessary for you when you are gearing up for the upcoming tournament. Wholesale soccer cleats must be preferred when you want to buy football shoes in a large number. The prime focus of this article will be importance of buying wholesale soccer cleats. Nike soccer shoes are known for offering excellent grip along with the proper traction that is needed while you are playing this game. You will notice that the comfort and padding of these nike soccer cleats are amazing. Moreover they enhance your performance. When you are on the field, the feel of the ball is necessary, so you must buy a good pair of shoes. You must go through the features of wholesale soccer cleats and then choose the pair that suits as well as fits you the best. Nike soccer shoes are made up of the protective. All the materials used to manufacture them ensure that players are playing the game without any trouble. The leather used for these nike soccer cleats is often refined to let its qualities offer more benefits to the athletes. The best part about these wholesale soccer cleats is that they are available according to your size and are durable in nature. However, when you walk in to the showrooms, you come across high priced branded shoes and you may not be able to afford more than two pairs of nike soccer cleats at a time. Thus, in such a situation, you must act wisely by buying wholesale nike soccer shoes and stay in the budget. You can find lots of wholesale dealers around you who will offer you the latest types of soccer shoes ranging from nike mercurial victory fg soccer shoes, nike mercurial vapor superfly soccer shoes, nike mercurial men’s soccer cleats to many more such wholesale soccer cleats.It cannot be denied that the competition in the market has been soaring so the lining up of numerous brands is obvious. However, you need to choose the best wholesale nike soccer shoes so that you can run without injuring your feet in a continuous rhythm. You need not forget that your shoes play a crucial role as your feet have to constantly be in motion. This will imply that you give your feet the extra care with nike soccer shoes.
Ever since KICKS 3 (summer 2000), each issue of the annual sneaker mag—KICKS 10 not included—has contained two or three new inductions into the KICKS Hall of Fame, where footwear legends past and present are honored. This may not be fresh material for those of you who’ve been copping the mag since before the new millennium hit, but for the younger heads, we’re posting the entire HOF online over the course of the next few weeks. (It’ll be archived under the KICKS tab above.) Enjoy, and don’t forget: KICKS 14 is on sale now! —Ed.It isn’t often you see a press conference called over a sneaker. But early in December, 2008, that’s exactly what Kobe Bryant and Nike did.Despite the scarcity of conferences, it still would have been easy to brush it off as an elaborate attempt to generate hype for Bryant’s fourth sneaker with Nike. But then, over the course of a short webcast intro, Mamba and the Swoosh unveiled just how they’d be flipping the script and revolutionizing the game.The Zoom Kobe IV got lower and lighter than other kicks without sacrificing any of its functionality. Taking cues from soccer cleats, which manage to cater to stronger and more rapid cuts than typical shoes, the Eric Avar-designed sneak bolted forward and didn’t look back.Over the last three years, the low-cut silhouette has continued to evolve, getting lighter while trading out some materials for others. (Lunar foam went out with the IV, with heel and forefoot Zoom Air into the V. Flywire from the IV and V was upgraded to a three-layer Flywire setup for the ZK VI.) All of this, of course, worked further toward Kobe’s initial request of having a shoe that is merely an extension of one’s foot. The insoles of the ZK VI demonstrate this, with the phrase, “I want a shoe that molds to my foot,” spread out over the two feet.Bryant wasn’t the first dude to rock low tops on the hardwood—far from it. Take a look, though, at the impact he’s had on NBA feet over the past three years: The Zoom Kobe IV, V and VI have essentially become the go-to sneaker for players in the League who don’t have their own signature models. Thinking of the NBA as its own democratic country, the players have spoken with their footwear choices and Kobe Bryant is the current president.Before he became the Obama of the L, though, a teenage Bryant skipped the NCAA and landed Feet You Wear-first in the NBA, as a rookie with the Lakers and as an endorser for adidas. That pairing lasted the first six years of Kobe’s prolific NBA career, and though the adidas/Bryant relationship was moderately successful (Google “The Kobe Sunshine” for proof), things didn’t really rise to the next level until Kobe got low in 2008.Through the 14 years we’ve gotten to kind-of, sort-of know Kobe, we’ve come to know his competitive side. As much as his (dwindling) number of detractors will complain that he’s a Jordan wannabe, Kobe is in the process of clearing his own path—one that’s Jordan-like, but still all Kobe. And as valuable as Pau Gasol was to the Lakers’ two Championships and three straight Finals appearances from ’08-10, Nike’s played the same role in helping Kobe blaze his tale and sneaker trail.When he began rehabbing his image in the mid-2000s, at a point when most people in his situation would’ve hid or tried cleansing their image, Kobe created a lethal alter ego in the Black Mamba. Nike saw what he was doing, embraced it and used it as a key tool in Bryant’s image refinement. Working snake-like elements into Kobe’s shoes the last three years, in addition to crafting a sneak that was revolutionary in itself, Bryant is managing to do his own thing but still dwell in the realm of MJ. Diss him all you want, but KB nike air jordan 4 retro is as calculating with the business side of his game as he is with the ball in his hands. He isn’t Mike, but he’s an awful lot like him—especially when it comes to seeking out those tiny little mental victories.MJ already changed the shoe game on a cultural level that no one will ever match. But in each of the last three seasons, Kobe has changed the sneaker world on a personal level. In his heyday, Jordan was selective about who wore his signature joints. Kobe takes the opposite route, likely seeing it as each opponent and even teammate around him ceding to his superiority when they lace his kicks up. If players from every team across the Association wore your signature shoes, wouldn’t you look at it the same way?
Nike dunks seem to have become the most popular brand of shoes since its release in 1998. Initially it was produced in to the market in the early 80s. For that first time, the Nike dunk was devised using canvas. This brand was introduced in the market as a basketball shoe and was publicly accepted. After the fashion converted to leather and more sporty shoes, the demand for the Nike dunk shoes started dropping. After this, the production for dunk was yet stopped. It was again in the news for being re launch in the market in the new form with cracked leather and thin sole. This form became popular as soon as it hit the shoe business. The Nike dunk has more than 65 different varieties of designs and color forms. Some are commonly known as low dunk, high dunk SB pro, Nike dunk SB, premium dunk, so on and so forth. The Nike dunk has a combination of dull and bright colors, both incorporated into a stylish pair. With the zoom air sole and bloated tongues, the Nike dunks actually meet the comfort requirements perfectly. The lower sole is absolutely thin so as to allow better grip on the surface and feet for the players. The Nike dunk is considered to be ideal footwear for basketball. The Nike dunk has a low profile sole and higher stability in order to provide the wearer with the best feel and convenience. The presence of universal colors on the Nike dunks have made the re launch of this brand a success. One of the most popular brands in the Nike dunks family is the Nike dunk SB.The SB on this product stands for skate boarding as this brand was released to the market keeping at the skate boarding community in view. Nike entered the skate boarding market later than other competitors, but has gathered popularity quite quickly. At first Nike was concentrating on the basketball market while other companies had their sights on the skate boarding market. As a matter of fact, basketball and skate boarding have a lot in common. Both of the kinds of sports need high stability and quick movement in place for a win. Hence it becomes absolutely necessary for the player to focus on the type of gear that he is using. The gear is actually the accessories, dress and shoes. Nike dunks SB are efficiently durable and most reliable. One needs to choose the correct pair of Nike dunks according to the actual size and comfort. The choice of color comes secondary.
Nike’s all conquering shoe line, Air Force 1, is still doing well. Already having served the world for 27 years, the shoe line is going through various upgrades; this sums up the effort and dedication put in by Nike to make the shoes even better sand comfortable for masses. Jordan Fly Wade It’s quite funny a thought that those who long for these shoes were mostly unaware when Air Force 1 was born (in 1982). Nike’s Air Force 1 is the first basketball shoe from Nike to bring in the vanguard Air Technology of Nike. You can get the best of these shoes in three texture-rich models. While the low top and the mid top can be easily found in all kinds of stores, it is usually difficult to find the high-top variety. A Velcro securable strap binds the mid top and the high top Nike shoes. While the mid top has the strap completely bound to the shoe, the high top keeps it flexible and ready to be removed at will. Air Force 1 effectively attaches a medallion to each of its shoe. The medallion reads “82” and can be pushed off the laces if you do not want it there. The shoes come in a great variety of hues and patterns. Especially after the upgrades, the color variety has become even more intense. Yet, the two colors which come into mind and that have been the favorite with Air Force 1 are Solid White and Solid Black. Nike Air force 1 found its growth in the years when hip-hop was celebrating its success in New York. Hip-hop artists were closely linked with basketball and the general road scene of New York. The shoes held them during their outings. With time, Air Force 1 got integrated into the conscience of America. In varsity-red, black neon yellow and university blue, the Nike Air Force 1 shoes shine distinctly (there are almost 1700 variations of color). Designer Bruce Kilgore pioneered the Nike Air Technology with it. The technology uses gas-filled plastic membranes in the sole for providing ultimate cushioning and relief. The shoe line brings in roughly 1 billion USD for its parent company every year. Nike has suffered assaults from Adidas, Reebok and many world brands but it has survived and excelled. The same can be said about Nike Air Force 1 when we compare the stiff intra line competition. In fact, the shoe secured Hispanic appeal when it came down to West Indies and Puerto Rico. At many places, it was used as part of New York parade and was mandatory to be worn. Nike Air Force 1 line has been a part of collection as much as it has been a part of wearing. Yes, it is a very smart accessory and people really love wearing it but they also have a mentality to preserve it. This is also because the line might one day become vintage. Already, Nike Air Force 2,3,4,5 and others are out. Be sure to choose the right type of shoes for your sport though. If you are playing basketball, you may wish to pick up a pair of Nike Air Force One or Nike Dunks. If you are into running, a pair of Nike athletics shoes may be just what you are looking for. Having the right pair of shoes is important because as mentioned earlier, different sports involve different movements. The shoes are specially built to cater to these movements. You don’t want to be wearing a pair of indoor court shoes to run a marathon. That will do more harm than good.
Nike as a brand specializing in sports apparel needs little introduction. How often have you seen your favorite sports personalities endorse the brand in commercials or sport its logo proudly on their T-shirts while playing a tournament at either national or international levels? Nike stands for comfort and quality and that is why sports people across the world swear by the company’s products. Now, the company’s recent version of hybrid shoes, Air Force One, has also found favor with the people who are looking for a comfortable pair of shoes for daily wear. So what is the difference between the other shoes and the Air Force One shoes manufactured by Nike? Before answering this question consider this fact. As a consumer you must have wondered why Nike shoes are so expensive compared to other sports shoes. You may have even shrugged off the question thinking the company is charging for its brand value. However, this is not entirely the case. The reality is that sports shoes are really difficult to design. Let us for example consider the movements of a basketball player. During the game, he moves forward, backward, laterally and even rotates the ball at his feet. Now take the case of a sprinter; he just runs forward so there is just one lateral movement. So when you actually go into the thick of things, you will realize that there is more than meets the eye. A lot of money goes into research and development of these shoes. The research teams study the movements of the athletes and sports people and then come up with a design for the shoes that is ideal in terms of movement and comfort. Again, these companies use specialized software for the sake of design and analysis. So when you pay for a pair of sports shoes, you also pay for the investment that goes into providing you the level of comfort associated with them. Now what happens to the people who are not sports enthusiasts but are still looking for a comfortable pair of shoes for daily use? What is the point of paying several hundred dollars for a pair of shoes when you do not require that level of specialization? There are many who would like to wear a comfortable pair of shoes while going for their daily walk. So what is required is a pair of shoes that are less specialized but at the same time provides the level of comfort that is the hallmark of Nike shoes.Nike’s Air Force One shoes are perfect answer for those who want affordable and comfortable shoes for daily wear. You will now be able to appreciate why Nike’s Air Force shoes are so special. First, they are hybrid shoes, or in other words, they are a cross between sports shoes and a pair of casual shoes. Compare the price of these shoes to the price of the Nike sports shoes and you will find that they are definitely more affordable. These shoes come in a wide range of designs and colors to suit all tastes. You may wear these shoes on your daily walk or even a visit to your child’s school and if you want to spend the day playing a game of soccer, the shoes will serve the purpose perfectly.